Session Descriptions

WEDNESDAY, JUNE 5
1:00PM – 1:50PM

ADMISSIONS

The NEW Admissions Funnel – Shifting the Focus to Improve Yield
Dr. Andy Beedle, Norton|Norris, Inc.
Dianne Kleber, Norton|Norris, Inc.

The admissions funnel has been used for over 40 years by colleges and universities to increase predictability but doesn’t appear to be working any longer. Join this interactive session to learn why there has been declining results since 2002 and how focusing on other phases of the enrollment process will improve the sector’s reputation and help enroll (and retain) MORE students!
Level: Advanced

 

COMPLIANCE/FINANCIAL AID

How to Comply with the New Telephone Consumer Protection Act Requirements
Ken Sponsler, CompliancePoint, Inc.

This session will inform the attendees of the new telephone consumer protection act prior written consent standards to include dates that the changes take place and strategies for complying with them. Of particular concern is the risk associated with the use of lead generator sources that have not collected consent to call mobile telephones.
Level: Intermediate

Crisis Management: Data Breach Response
D. Rico Munn, Baker & Hostetler LLP
Erica Gann Kitaev, Baker & Hostetler LLP
Andrew Wichern, Jones International University

The application of crisis management in the context of a data breach. Data privacy and protection are of paramount importance to institutions. The frequency and consequences of a data breach make it an ideal context to understand crisis management.

Level: Intermediate

 

EDUCATION

The Intersection of Regional and National Accreditation: Uniting the Strategic and Institutional Effectiveness Plans
James Wilde, Brown Mackie Colleges

An Institution’s Effectiveness Plan (IEP) operationalizes its Strategic Plan with discrete, measureable goals. Progress toward each goal is monitored with an IE dashboard. This session will use Noel Levitz satisfaction statements, mapped to both Regional and National accreditation criteria, for a illustrative example.
Level: Intermediate

 

CAREER SERVICES

Stand out with an Alumni Community: The Impact on the Career School Sector
Dr. Susan Schulz, Susan F. Schulz & Associates, Inc.

Alumni are part of the re-imagining of the career school sector. Engaged alumni refer students, assist on campus, provide job information, and stay in touch-- facilitating Gainful Employment data collection and other relationships. This workshop includes how to set up an Alumni Community and measure its impact on enrollment, retention, placement, and enhancing the career school image.
Level: Intermediate

 

FACULTY DEVELOPMENT

Onboarding: Stepping Beyond Faculty Orientation
John Shaheen, Distance Learning Consortium

We'll share ideas on what makes an effective career school instructor, and how to orient, train, mentor, monitor, and evaluate faculty based on these objectives. The interactive session includes a sample faculty orientation syllabus, sample mentoring and monitoring checklists, and discusses how to properly evaluate online faculty in support of your school's student engagement and retention goals.
Level: Novice

 

EDUCATION TECHNOLOGY

Deliver Innovative Online Learning Solutions through Multifaceted Project Management
Xuan Ma, Pearson

This session details a partnership between university administrators, lead faculty and educational service provider in their collaborative efforts to design, develop and implement an innovative model for online quantitative and science courses. The presenter will focus on the three areas: (1) managing multiple stakeholders, (2) managing complex development process and (3) managing client and vendor expectations and relationships.
Level: Intermediate

 

OPERATIONS

The Strategic Planning Continuum from Values to Performance Planning
David Pauldine, DeVry, Inc.

Following a proper sequence in the strategic planning process positions the institution for maximum results. Attendees will be exposed to a five stage model for strategic planning which moves from macro to micro. Handouts of the model will be distributed and participants will be encouraged to interact with the speaker throughout the session.
Level: Advanced

 

STUDENT SERVICES

Stitching Students in BEFORE They Start
Caroline Mug, Student Resource Services, LLC

Dr. Dennis Trinkle, Harrison College
Dr. Larry Banks, Daymar College

This retention workshop focuses on stitching students in before they begin their programs and covers the fundamentals of student retention by incorporating a holistic approach and campus wide ownership. FA, Admissions, Housing, Academics, and Career Services must collaborate on a daily basis regarding student concerns and obstacles so that students are prepared and ready for success.
Level: Intermediate

 

RESEARCH

Default Aversion Through Counseling Strategies: Matching Messages to Different Debt-to-Income Scenarios
Jeff Webster & Chris Fernandez, TG

Using both quantitative and qualitative methods, this study presents (1) debt-to-income ratios for some of the most common U.S. majors, (2) differences in earnings and student loan debt across levels of education by occupation, and (3) promising practices for promoting responsible borrowing and career planning.
Level: Intermediate

 

DEPARTMENT OF EDUCATION

Verification and SAP
David Bartnicki, U.S. Department of Education

This session will touch on two very important school policies necessary to properly administer the Title IV aid programs – verification and satisfactory academic progress (SAP). In verification we will explore the new verification items and documentation requirements for 2013-2014; while for SAP, we will review key concepts, procedures and recent policy guidance focusing on those areas often found confusing or problematic from a compliance standpoint. So bring your questions and get ready for a fast-paced, insightful tour of verification and SAP.
Level: Intermediate

 

WEDNESDAY, JUNE 5

1:00PM – 2:15PM

CEO

Setting the Stage
Corey Greendale, First Analysis Corp.

We all know that enrollment numbers are down across the sector. As we kick off the second year for the exclusive CEO track at the 2013 APSCU Convention, in this session we will look at the facts. Come hear the research analysis numbers behind trends affecting enrollments such as a prolonged down economy, affordability, increased competition, disruptive innovation, increased regulatory scrutiny, and negative media. This discussion will set the stage for the four CEO sessions to follow that will focus on key themes surrounding requirements for growth moving forward.
Level:Advanced

 

WEDNESDAY, JUNE 5
2:00PM – 2:50PM

ADMISSIONS

International Students/Faculty and the U.S. Immigration Laws: What You Need to Know
Katherine Brodie, Ritzert & Leyton, PC
Steve Chema, Ritzert & Leyton, PC

This session will provide background on the U.S. immigration laws that apply to institutions of higher education that recruit and enroll international students. Adding international students at a school student body, or increasing the enrollment of such students, is a decision that must be made with a full understanding of an institution’s compliance responsibilities under U.S. immigration laws. The purpose of the session is to provide a basic overview of the regulatory regime in this area for schools that are already recruiting and admitting foreign students, or who are thinking about doing so for the first time.
Level: Intermediate

 

COMPLIANCE/FINANCIAL AID

Detecting Potential Default Scenarios
Sally Samuels, FAME

With Ed focusing on reducing loan debt and default aversion this interactive session will give you tools and resources to ensure compliance. Share best practices with your colleagues and learn from their experience.
Level: Intermediate

The 5 W’s of Creating and Maintaining a Compliant Financial Aid Policy and Procedures Manual
Chryl Ayers, Global Financial Aid Services, Inc.

Discuss the requirement to create and regularly update the Financial Aid Policy and Procedures Manual by discussing –Who, What, Where, When, and Why?
Level: Intermediate

 

EDUCATION

The Culminating Education Experience: How Capstone Education Courses are Improving the Student Academic Experience
Dr. Charles Ware, Professional Fitness Institute, a division of Pinnacle Career Institute

The session is designed to provide the participant with knowledge regarding the value of summative evaluation and how it is related to the capstone education experience and the attainment of curricular outcomes.
Level: Intermediate

 

CAREER SERVICES

Using Data to Maximize Your Higher Education Programs
Ellen Silva, CareerBuilder
Brian Points, Economic Modeling Specialists Intl. (EMSI)

This session focuses on sharing relevant data on employment growth, market analysis and graduation rates to help you evaluate and spark questions about your curriculum, career services and competition. Pairing your questions with the CareerBuilder and EMSI big data, together we can find the big answers.
Level: Advanced

 

FACULTY DEVELOPMENT

Building an Effective Faculty Development Program Spanning The Faculty Lifecycle … From Pre-Hire to Old Pro
Dr. John King, Lincoln Educational Services

Marya Withers, Lincoln Educational Services

This session will discuss effective and efficient methods and components of a faculty Development program that spans the entire lifecycle of a faculty member from the Pre-hire stage to faculty retraining and skills upgrade.
Level: Intermediate

 

EDUCATION TECHNOLOGY

Does the Social Aspect Really Matter in HigherEd? See How KnowU is Doing to Find Out
Raymond Blackwood, Campus Management Corporation
Jason Stele, Harrison College

One year ago, Harrison College implemented KnowU , a social learning platform designed to allow online students to engage more deeply in their learning community. Is it working, what lessons have been learned and how can a social platform impact your retention rates?
Level: Intermediate

 

OPERATIONS

“Flipped” Leadership!
Jay Hollowell, MaxKnowledge, Inc.

In a time of workforce reductions, change and declining morale, proactive leadership is more important than ever. This upbeat session examines how to “flip” our leadership process into an interactive and supportive model, and presents specific techniques for motivating a diverse staff and faculty during challenging times.
Level: Intermediate

Matters of Interest for Small Schools
Joe Martin, ITI Technical College
David Pauldine, DeVry, Inc.
Steve Gunderson, APSCU

Please join APSCU leadership in an open discussion of issues specific to single campus, family owned, and/or small to mid-sized schools. What can the Association do better to serve the needs that are unique to your schools and your employees? We invite you to gather in an open forum to address the current and future benefits of being an APSCU member.
All Levels

 

STUDENT SERVICES

Improve Student Retention Through Proactive Outreach and the Development of a Student Success Ecosystem
Carey Hilderbrand, Neutron Interactive
Tina Stavredes, Starting Point Education

This session will discuss ways to improve student retention through the development of a student success ecosystem. Learn why students are not successful in school and understand how a combination of motivation and ability strategies can help students change behavior in order to increase their ability to persist and graduate.
Level: Intermediate

 

RESEARCH

Developing an Institutional Annual Report to the Community

Bob Martin, Imagine America Foundation
Michael Cooney, Career Education Review

Dan Inman, Daymar Colleges Group
Jenny Faubert, Imagine America Foundation

Effective communications and community outreach can be enhanced by utilizing the updated 2013 Imagine America Foundation Fact Book, the new IAF Civic Engagement Survey and custom designed communications tools. Selected pilot institutions will share their experiences, best practices and outcomes.
Level: Intermediate

 

DEPARTMENT OF EDUCATION

Top 10 Audit Findings
Cassandra Weems, U.S. Department of Education

This session will give you an overview of FSA's top ten audit findings, including approaches or solutions on how to avoid them at your institution.
Level: Intermediate

 

WEDNESDAY, JUNE 5
2:30PM – 3:45PM

CEO

Surviving and Thriving in the New World Order of Private Sector Education
Dr. Wallace Pond, EduK Group
Peter Homer, HomerBonner
Shaun McAlmont, Lincoln Educational Services

Following closely behind the opening CEO session on the root causes of enrollment softness in our sector, we will now discuss in depth effective responses to these challenges and how to get back on a path to growth. Whether it be reduced funding, increased competition, declining student population, disruptive innovation, or increased regulatory challenges, this diverse panel will lead a discussion on how we might collectively deal with the challenges of this new world order.
Level:Advanced

 

WEDNESDAY, JUNE 5
3:00PM – 3:50PM

ADMISSIONS

How Social Media Marketing Can Destroy…and What You Can Do About It
Gregg Meiklejohn, Enrollment Resources, Inc.
Shane Sparks, Enrollment Resources, Inc.

There is so much hype about Social Media these days, yet if used incorrectly it can ‘really’ hurt the performance of your school. Learn about the side of Social Media that no one really wants you to know.
Level: Advanced

 

COMPLIANCE/FINANCIAL AID

Student Loan Counseling: How to Implement a More Effective Solution
Kris Alban, iGrad

Deb Barker-Garcia, Corinthian Colleges, Inc.

One of the major influencers of student dropout and default is over-borrowing. A recent survey showed that most student loan borrowers accept the maximum loan award without determining how much they actually need. We will cover several eye-opening statistics from this survey, and explain how to implement a program which will actually change student behavior and dramatically improve this statistic. Specific examples will be given to account for the following challenges; implementing changes across multiple campuses, accounting for the differences between online and ground schools, and getting the executive management team on-board with new initiatives.
Level: Intermediate

Complying with the Requirements for Professional Licensure: New Challenges for Schools Offering Professional Degrees
Greg Ferenbach, Dow Lohnes Higher Education Practice Group
David Adams, Kaplan Higher Education
Jeannie Yockey-Fine, Dow Lohnes PLLC

Vanessa Richmond, Porter and Chester Institute

This session will explore new compliance challenges for schools offering professional and graduate degrees in fields such as nursing or teaching. Specific new federal requirements under the misrepresentation rules contrast with less clear and still evolving state and accreditation requirements. Schools offering professional degree programs online face special challenges in determining the need for (and in obtaining and maintaining) authorization by all appropriate agencies.
Level: Intermediate

 

EDUCATION

Engaging Underserved Students Prior to Enrollment with Effective GED Test Prep Programs
Roy Hurd, Empire College
Karen Allanson, Pearson Learning Solutions

In this session, attendees will learn how they can significantly improve students’ chances for success on test day and beyond. They will hear from EmpireCollege’s Director of Education, Vickie Savino, who has witnessed firsthand the tremendous benefit of rigorous online test preparation programs for the GED® exam.
Level: Intermediate

 

CAREER SERVICES

Understanding The Benefits and Strategies of Social Media in Your Career Services Division
Julie Warden, West Virginia Junior College

Understanding the Benefits and Strategies of Social Media in your Career Services Division gives an in-depth look into the current free tools in the social media market that our students are utilizing and how we can use these tools to brand and promote our students professionally. In addition to using the programs for student success, this presentation also reviews how Career Services Divisions can use social media sites to implement new placement strategies, extend employer and company outreach, improve alumni relations, promote professional networking and highlight beneficial community involvement events.
Level: Intermediate

 

FACULTY DEVELOPMENT

Writing: The Lost Art Form/ Career Colleges Writing Metric
Dr. Connie Duke, ITT Technical Institute

Writing is often mystifying, especially for practitioners. This session will give attendees a quick method for teaching writing across the disciplines. Students in career schools are not English majors, yet they must know how to get their ideas across clearly. They need a process.
Level: Novice/Intermediate

 

EDUCATION TECHNOLOGY

Fun-Learning: Using Educational Videogames to Reinforce Learning Outcomes
Lester Frederick, Full Sail University

Do your digital native learners need to improve their learning outcomes? Integrating educational video games into the curriculum can assist educators with facilitating instruction. Discover how game-based learning can be used to reinforce learning outcomes.
Level: Intermediate

 

OPERATIONS

Talent Acquisition and Management
Debbie Muno, Muno, Summers & Associates

Now, more than ever it is paramount for schools to employ the right people in each position. Employees are the greatest assets of an organization and while the right employees can drive success, ill-suited employees can create devastation. This session will discuss the disconnect between the seemingly “perfect candidate” and their actual job performance, style and cultural fit with your school. We will investigate the reasons behind why this happens and discuss methodologies to avoid this in the future. Additionally, we will calculate the cost of employee turnover and discuss actions to reduce costly “people problems”.
Level: Intermediate/Advanced

 

STUDENT SERVICES


How to Help the Instructor Recognize and Address the Student with PTSD Issues
Dr. Randy Flynt, Intellitec College

Dr. Flynt, a Clinical Psychologist and Dean of Students, will give guidance on how an instructor can recognize and address the student in the classroom who is suffering PTSD symptoms. Focus will be on techniques for handling classroom situations.
Level: Intermediate

 

RESEARCH

The Challenges and Payoff of Conducting an Academic Program/Degree Market Feasibility Study
Daniel Meges, Chmura Economics & Analytics

We will focus on our experience in conducting several market feasibility studies and highlight the crucial assumptions and factors that need to be included for an accurate and credible estimate of the untapped market potential or the level of market saturation in a given locality.
All Levels

 

DEPARTMENT OF EDUCATION

Top 10 Program Review Findings
Cassandra Weems, U.S. Department of Education

This session will give you an overview of FSA's top ten program review findings, including approaches or solutions on how to avoid them at your institution.
Level: Intermediate

 

THURSDAY, JUNE 6
8:45AM – 9:30AM

Discussion with the Chronicle of Higher Education on the Accountability Movement

Goldie Blumenstyk, The Chronicle of Higher Education

Higher Education has entered the era of accountability, with governments, students, parents all increasingly demanding information about how colleges of every sector are performing. Along with the many governmental regulations and tools, like the Obama Administration’s College Scorecard, many higher education associations and states are creating their own systems to measure college outcomes.

During the APSCU Convention, Goldie Blumenstyk, Senior Writer at The Chronicle of Higher Education will be conducting a special conversation on accountability, where she will also provide a preview at “College Reality Check,” the Chronicle’s new interactive online tool for comparing colleges on graduation rates, graduates’ earnings, and other metrics.

 

THURSDAY, JUNE 6
11:00AM – 12:15PM

ADMISSIONS

Student Prospects Keep Changing the Channel: How to Make Sure Your Admissions Team Is Tuning Them Back In
Martin Lind, Leads360, Inc.
Gregg Meiklejohn, Enrollment Resources, Inc.

Even with today’s sophisticated technologies, many marketing and admissions managers are still guessing at how to best combine phone, email and even text into the most effective contact strategy to support the enrollment process. Some have rules based on hunches, others based on experience, but it’s unlikely that any have done a multivariate analysis to determine how best to insert different communication types into a communication stream with an inquiry. In this first of its kind study, Leads360 will examine the results of nearly a million inquiries to determine which factors make emails, phone calls and texting to prospective students the most valuable.
Level: Intermediate

Digital Evolution - Understanding the Ever-Changing Student Search Path
Kristin MacGregor, Google
Tracy Kreikemeier, PlattForm Advertising

Searching for school continues to evolve in a 4 screen world and the path your students are taking to research and find you is ever changing. Gain additional insight on what that process looks like, current trends and new media on the horizon.
Level: Intermediate

 

COMPLIANCE/FINANCIAL AID

How the New FSA Audit Guide Will Affect your School
Ted Blendermann, McClintock & Associates
Ronald Holt, Dunn & Davison
Rick Thomas, Salmon Sims Thomas & Associates
Ben Darcy, Kessler Orlean Silver & Co.

George Fogel, Rasmussen College

The new Audit Guide has been in draft form for a couple of years and is being revised to comply with a number of regulatory provisions. This Guide will add a number of new provisions which auditors must perform. Attend this session to ensure you understand the changes and how this will affect your annual audits. Schools need to ensure their auditors are following the new Guide or risk having the audit reports rejected by the U.S. Department of Education.
Level: Intermediate

APSCU Federal Legislative and Regulatory Update
Sally Stroup, APSCU
Rebecca Campoverde, Kaplan Higher Education Corporation

While the Department restarts negotiated rulemaking and continues its regulatory agenda, Congress is busy dealing with interest rate issues and the reauthorization of the Higher Education Act. Where do their efforts intersect? Where do they diverge? What happens with gainful employment and state authorization/misrepresentation/incentive compensation? What can our institutions realistically expect from Congress and the States?
Level: Intermediate

 

EDUCATION

First Generation Students and the Key Characteristics of Successful Online, On-Ground and Hybrid Students
Dr. David Harpool, Dunn and Davison, LLC
Chris Dunham, Regis University

To ensure student success in reaching graduation institutions need to evaluate student needs as compared to institutional services provided. A wealth of research clearly indicates that there is a significant difference in the ability of first generation college students as compared to other students (even second generation) in terms of possessing and/or developing the key characteristics of successful online learners.
Level: Intermediate/Advanced


 

CAREER SERVICES

Emerging Career Services Technologies: Business Not As Usual
Matthew Berndt, CSO Research, Inc.

Mary Anne Thompson, Going Global
Randy Bitting, InterviewStream
Mason Gates; CSO Connect

This session addresses the role technology can serve in (a) communicating with students and each other, (b) providing career services, and (c) recruiting candidates. It presents examples and strategies for maximizing your web-presence, using career services enterprise software and leveraging social media. And it introduces new technologies useful in connecting students and employers “virtually.”
All Levels

 

FACULTY DEVELOPMENT

The 5 C’s of Learner Engagement
Dr. Ana Donaldson, Wiley

This session will offer specific ideas for developing activities that promote engaged learning. Participants will examine the phases of engagement and discuss the adaptation and development of activities that match each phase. Examples of activities will be provided.
Level: Novice

 

EDUCATION TECHNOLOGY

Impact of Adaptive Learning on Student Learning and Success
Dr. Ulrik Juul Christensen, Area9

Personalized learning, on a global scale, that is also affordable, is available. In this session, attendees will discover how software technologies can help educators and content providers develop personalized educational and training solutions to ensure learners truly understand what matters.
Level: Intermediate/Advanced

 

OPERATIONS

Get Control of Your Course Materials: Reducing Costs Through Standardization
Bruce Schneider, Ambassador Education Solutions
Dr. Joel English, Centura College

Sue Wierenga, Alta Colleges

Curriculum management takes work on the part of academics and operations alike. Learn how both groups can work together to standardize course materials, reduce costs, analyze the use of course materials, achieve economies of scale, and more.
Level: Intermediate/Advanced

 

STUDENT SERVICES

APSCU Best Practices for Military & Veteran Education
Jeff Cropsey, Grantham University
Jim Hendrickson, Colorado Technical University
Joe Wescott, National Association of State Approving Agencies
Ryan Gallucci, Veterans of Foreign Wars of the U.S.
Mike Dakduk, Student Veterans of America
Steve Gonzalez, American Legion

When the media, Capitol Hill, the Administration, and many veteran service organizations (VSOs) began to question some private sector colleges and universities commitment to providing a quality education to military and veteran students and the protection of military and veteran education benefits emerged as a top, legislative priority, APSCU made a calculated risk to pursue a proactive, thoughtful course of action. Consequently, APSCU released the “Five Tenets of Veteran Education,” which, among other things, established APSCU’s Blue Ribbon Taskforce. Comprised of APSCU and non-APSCU members, the Taskforce released the culmination of their efforts in a February 2013 Report entitled, “Report of the APSCU Blue Ribbon Taskforce for Military and Veteran Education.” The Report provides an overview of the military and veteran student, a recommendation for measuring the academic outcomes of these populations, and, notably, Best Practices in Military and Veteran Education.
Level: Intermediate

 

CEO

The Value of Corporate Sponsorships and Employer Advocacy
Shaun McAlmont, Lincoln Educational Services

The effectiveness of our sector is defined in terms of student career preparation. It is further defined by the rate at which sector graduates succeed in finding employment and enhance their ability to advance in their careers. The relationship to the industries for which we prepare our students, and the associated validation by those who hire our graduates, add value to our institutional operations. This session will consider the operational benefits of effective models that reflect such corporate sponsorship and employer advocacy for the benefit of students.
Level:Advanced

 

DEPARTMENT OF EDUCATION

How the Department of Education Is Helping Students Make Informed Decisions About Higher Education
Michael Itzkowitz, U.S. Department of Education

More and more, Americans understand the critical role that earning a college degree plays in their lives, with prospects for higher earnings and further advancements that extend throughout their careers. However, one of the greatest challenges Americans face is the rising cost of higher education. To help students and families make informed decisions about their choice for higher education, the U.S. Department of Education has provided students with a set of consumer tools to help guide their choices. This session will provide a rundown as to the benefits of these resources—explaining the nuts and bolts of each in the process.
Level: Intermediate

 

THURSDAY, JUNE 6
2:15PM – 3:30PM

ADMISSIONS

Frankly My Dear – Marketing is Essential! So What is Working?
Gregory Gragg, Gragg Advertising
Darryl Mattox, Gragg Advertising
David Mohr, Illinois School of Health Careers

In this session Gragg Advertising will share our research and analysis of marketing data from all media types, revealing what marketing channels are working, national averages and what impact branding has on overall success.
Level:Advanced

How to Survive in Today’s Turbulent World of Student Lead Generation
Andy Kelley, Effective Student Marketing
Chuck Steenburgh, National College

The world of online lead generation is changing and your school needs to adapt to escape the “rat race.” Learn how to spend your marketing money more efficiently through a comprehensive online strategy that includes PPC, social media, content creation, and your own website.
Level:Advanced

 

COMPLIANCE/FINANCIAL AID

Transparency and the Prospective Student: Effectively Using Disclosures to Achieve Positive Outcomes and Mitigate Future Disputes
Michael Schafer, EdPartners LLC
Peter Homer, HomerBonner
Keith Zakarin, Duane Morris, LLP
Kathy Megivern, CAAHEP
Carol Moneymaker, ABHES

This session will provide the foundation and rationale for institutional leadership to adopt or enhance a clear and understandable approach to describing accreditation status (institutional and programmatic) to prospective students and adopting this language throughout the student lifecycle for admissions, operations, legal, academics and career services.
Level: Intermediate/Advanced

APSCU’s Proposals for the Reauthorization of the Higher Education Act
Diane Auer Jones, Career Education Corporation
Tom Babel, DeVry, Inc.
Mark Pelesh, Corinthian Colleges, Inc.
Jeff Arthur, ECPI University

The reauthorization of the Higher Education Act is on the horizon. This panel will discuss the ideas and proposals put forth by the APSCU Taskforce on reauthorization, and other proposals of interest currently being discussed on Capitol Hill.
All Levels

 

EDUCATION

A Changing Paradigm for Quality Assurance in Higher Education: What Role will Accreditation Play?
Elise Scanlon, Elise Scanlon Law Group
John Przypyszny, Drinker Biddle & Reath

Dr. Michale McComis, Accrediting Commission of Career Schools and Colleges (ACCSC)

This session will explore how technology, the economy and other factors are shaping a new quality assurance paradigm in higher education, the implications for higher education policy and a potential changing role for accreditation.
Level:Intermediate

 

CAREER SERVICES

APSCU Best Practices in Career Services
Martha Lanaghen, Sparrow Group
Jeanne Herrmann, Globe University

Career outcomes are increasingly critical to APSCU member schools and the Blue Ribbon Taskforce on Career Services Best Practices has gathered recommendations for ways that your school can impact student preparedness and program effectiveness to drive best-ever employment outcomes and student satisfaction. You'll not only learn about the Best Practices, but you'll also learn about how you can implement these ideas and bring them to life on your campus.
All Levels

 

FACULTY DEVELOPMENT

What Is It About Today’s Students, Anyway? Examining Generational Psychographics
Dr. Marylin Newell, College Matters

Wondering how to reach today’s students? They seem so---different. And they are! Wired from birth and closely monitored by helicopter parents, reaching today’s 18-30 year old (and older students, too) takes an understanding their IAO (interests, attitudes, opinions)—psychographics.
Level:Intermediate

 

EDUCATION TECHNOLOGY

To MOOC or not to MOOC: The Mystery and Might of Massive Open Online Courses
Dr. Diana Martin, Keiser University
Dr. James Hutton, Keiser University
Rebecca Whitehead, Campus Management Corporation
Omar Habayeb, Harrison College
Dr. Wallace Pond, EduK Group

What are MOOCs and why are they getting so much attention? How might they “change the game” going forward? What issues might MOOCs solve and what challenges do they present? What role might they play in private sector schools? Join in this panel discussion about one of the hottest topics in higher education.
Level: Novice/Intermediate

 

OPERATIONS

The Impact of Healthcare Reform on APSCU Member Schools
Bo Hartsfield, Cobbs, Allen & Hall
Tracy Leeth, Cobbs, Allen & Hall
Bill Ojile, Alta Colleges
Christy Strong, Maynard, Cooper & Gale, P.C.
Hayley Hanson, Husch Blackwell LLP

"The Impact of Healthcare Reform on APSCU Member Schools” is an in-depth discussion of the impacts of the Patient Protection and Affordable Care Act (PPACA) on APSCU member schools. Affordability and eligibility concerns for schools of all sizes will be addressed.
Level:Intermediate

 

STUDENT SERVICES

Weathering the ‘Perfect Storm’ for Loan Defaults
Teresa Spruill, USA Funds

Dean Riling, Spartan College of Aeronautics and Technology

Several factors have conspired to produce a “perfect storm” for student loan default. Postsecondary institutions should adopt an institution-wide approach, founded on solid planning and a “life of the student” approach to improve their cohort default rates.
Level:Intermediate

 

CEO

Bold Responses in Challenging Times
Renee Herzing, Herzing University
Jason Konesco, Harrison College
Brad Kuykendall, Western Technical College
Noah Black, APSCU

Join three next generation leaders as they discuss how they are applying bold responses to challenging times. What are programs, protocols and procedures are they continuing? What they are considering (or already have) changed? Specifically, with a changing media landscape at a national and local level, how are these institutions leveraging assets to raise and protect their profile and presence? How are they using digital media tools to promote their programs and institutional success, while protecting their online reputation?
Level: Advanced

 

THURSDAY, JUNE 6
3:45PM – 5:00PM

ADMISSIONS

Not All Leads are Created Equal: Vendor Tactics that Ruin Marketing Budgets & ROI
Al Huizenga, Cunet

Ross Shanken, LeadiD

Through an in-depth analysis of 30 million education lead records, we identify common ways in which providers can manipulate data to maximize profits. We will explore the frequency of these patterns and the impact that they have on marketing ROI.
Level:Intermediate

New Technologies and Tips to Help Enrollment Marketers Be More Efficient with Less Money
Steve Winchester, Datamark
Martin Lind, Leads360, Inc.

Jeff Greenfield, C3 Metrics

Brittany Smith, Datamark

New technologies, evolving processes and greater access to data can make your enrollment marketing organization more productive and efficient. Learn the not-so-obvious ways to make your dollars go further and your staff more effective.
Level:Intermediate

 

COMPLIANCE/FINANCIAL AID

Student Recruitment, Third-Party Vendors, and the Federal Trade Commission
Jonathan Pompan, Venable LLP
Lois Greisman, Federal Trade Commission

The FTC and other consumer protection enforcement agencies are actively scrutinizing the for-profit education sector, including third-party marketing companies. This panel discussion, which features one of the FTC’s top enforcers, will provide an update and strategies to help avoid enforcement actions.
Level: Novice/Intermediate

Implementation of the Principles of Excellence and H.R. 4057
Rob Worley, U.S. Department of Veterans Affairs
Mike Dakduk, Student Veterans of America
Steve Gonzalez, American Legion

In 2012, President Obama signed an Executive Order to strengthen oversight, enforcement, and accountability of military and veteran educational benefit programs by the U.S. Departments of Defense, Education, and Veterans Affairs. During the 112th Congress, legislation (H.R. 4057) supported by APSCU and other veteran education stakeholders to improve outcomes for veteran students was signed into law. This session allows key agency representatives to provide an update on the implementation of the EO and P.L. 112-249.
Level: Intermediate

 

EDUCATION

APSCU Best Practices in Financial Literacy
Tommy Sims, ECMC Solutions

Kris Alban, iGrad

Deb Barker-Garcia, Corinthian Colleges, Inc.

Heidy Santizo, DeVry Inc.

This presentation will cover various "Best Practices in Financial Literacy" based on a broad group of APSCU schools and servicers, ranging in size and resources, as they educate students regarding financial management. It is our hope that after this presentation schools will be able to take back to their campus various strategies and financial literacy concepts that can enhance student outcomes. This will be a panel discussion in an effort to identify various key components as well as answer questions from experts that have been successful in implementing financial literacy campaigns at schools.

Level: Intermediate

 

CAREER SERVICES

Experience Counts! Leveraging Internship/Externship Experience to Secure Employment for your Graduates
Mary Beth Ryder, RXinsider Higher Education Group
Ann Cross, Sparrow Group
Connie Johnson, Colorado Technical Institute

This session is an interactive and engaging workshop about standardizing and implementing institutional wide externship best practices. This is not a theoretical workshop- You’ll hear stories of success, see data that supports employment outcomes and leave with tools that you can take back to your institution and use immediately.
Level: Advanced

 

FACULTY DEVELOPMENT

Teaching DON’TS
Mike Lanouette, Remington College

Even the best instructors can accidentally step on educational landmines every now and then. When they do, their effectiveness is well . . . affected. Being an effective instructor means not only doing the things you are supposed to do, but avoiding those things in the classroom you should not be doing. One way to minimize this from happening is to specifically identify the DON’Ts of the classroom. This presentation identifies, examines, and gives alternative practices to common DON’Ts that unassuming and even well-meaning instructors tend to do in a typical classroom setting.
Level: Novice

 

EDUCATION TECHNOLOGY

Educational Technology – What Should We Expect and How is it Changing The Classroom Today and Tomorrow
Dr. John King, Lincoln Educational Services

Randi Butcher, Lincoln Educational Services

Jessica Nepom, Knewton
Robert Rupert, Laerdal Medical
Dr. Michale McComis, Accrediting Commission of Career Schools and Colleges (ACCSC)

Troy Anderson, MindTap/MindLinks

Educational Technology is advancing at a rapid pace challenging education to Keep pace. This session will discuss the educational landscape and discuss how and Why Educational Technology is and will change the way students learn and succeed.
Level: Novice/Intermediate

 

OPERATIONS

Where Do We Go From Here? Succession Planning for the Next Phase
Diane DiFebbo, CliftonLarsonAllen, LLP
Brian Buwalda, CliftonLarsonAllen, LLP

Have you considered the next phase for your school and do you have a plan that ensures your school’s success into the future? This session will discuss things you need to consider for your succession plan.
Level: Intermediate

 

STUDENT SERVICES

Closing the Gap: Career Education’s Role in the Drive to Economic Recovery
Michael Platt, Career College Central

Chris Hoehn-Saric, Sterling Partners
Eric Winegardner, Monster
Richard Vedder, Center for College Affordability and Productivity
Michele Wilson, Stevens-Henager College

Our nation is at a crossroads as we face an economic crisis fueled by a growing skills gap and capacity gap. This panel of industry experts will discuss how career education is a large part of the solution and will drive economic recovery.
Level: Intermediate

 

CEO

Watch your Language: Higher Education Appropriate Terminology
David Pauldine, DeVry, Inc.

Most agree the number one challenge facing our sector is image. Our reputation is our greatest asset and clearly it has been under stress the past few years. Of course, the most important way to improve an image is to do so with actions. Much of this conference will address key initiatives to improve student outcomes and sector efforts to hold all of higher ed to acceptable standards of practice. In addition to actions, words are important. The terminology that we use day in and day needs to change to reflect the reality that our business is higher education. This session will give specific examples of how words, statements and images matter and how the reputation of private sector college and universities depends upon our commitment to make changes in these areas.
Level: Advanced

 

FRIDAY, JUNE 7
10:00AM – 11:15AM

ADMISSIONS

APSCU Best Practices in Student Recruitment — Marketing and Admissions
Dr. James Hutton, Keiser University

Mitch Talenfeld, MDT Direct

APSCU’s Professional Development Committee has been tasked with the mission of creating Best Practice recommendations in various areas centering on APSCU’s commitment to excellence program. This interactive session will present ideas developed by the marketing and admissions task force members for audience comment in an effort to present a final recommendation to APSCU’s Board of Directors. Be prepared to present ideas and provide input in all areas involving student recruitment practices.

All Levels

 

COMPLIANCE/FINANCIAL AID

Adventures in Veterans’ Compliance: How to Stay Compliant in a Changing Environment
Jeannie Yockey-Fine, Dow Lohnes PLLC
Matt Johnson, Dow Lohnes PLLC
Alexis Clements, Ashford University

This session will provide an overview of the various levels of regulation of federal VA education benefits, focusing on the relationship between state approving agencies, regional VA offices, and the VA central office and providing suggestions for navigating these agencies.
All Levels

Managing Risk in the Current Regulatory and Legal Environment
Bruce Denson, Cobbs Allen & Hall, Inc.
Bill Ojile, Alta Colleges
Keith Zakarin, Duane Morris
Peter Homer, HomerBonner
William Calhoun, Corinthian Colleges

This session will look at how to manage risk by preventing risk through sound operations and by shifting risk back to vendors or transferring it to insurance companies.
Level: Advanced

Negotiated Rulemaking - Here We Go Again
Rebecca Campoverde, Kaplan Higher Education Corporation
Tom Babel, DeVry, Inc.
Norman Blome, Alta Colleges
Elaine Neely, MedTech College

Come hear about the recent department of Ed hearings which light the way for the upcoming negotiated rulemaking sessions. We expect the hearings to cover issues such as gainful employment, clock/credit hour, state authorization for programs offered through distance education, state authorization for foreign locations of institutions located in a state, campus safety and security changes required by the Violence Against Women Reauthorization Act of 2013, adverse credit for plus loans, debit card use, and other topics. Who knows what more may come up at the Department’s regional hearings in May or what issues will actually be included when the negotiated rulemaking committee convenes?
Level: Intermediate

 

EDUCATION

Financial Literacy-Addressing The Need of The Non-Traditional Student
Donna Miller, iGrad
Paula Craw, ECMC
Don Tillery, Kaplan

We often assume that students fresh out of high school know little about financial literacy and money management but many people also assume that a typically older, more experienced non-traditional student has a better grasp on their finances. Why is this and is it really true? Join us for this entertaining session on how non-traditional students can be just as uninformed and how other schools and entities are addressing the need.
Level: Intermediate

Driving Outcomes and Student Retention with Course Materials
Sarah Riddlebarger, ED MAP, Inc.
Dr. Fred Stielow, American Public University System

New technologies are creating uncertainties within higher education. Course materials are the hidden linchpin. They must balance among Web transformations, traditional resources and finances. Such union is vital for student success, but also the creation of Web pedagogies.
Level: Intermediate

 

CAREER SERVICES

Stretching Career Services: Challenges and Ideas in Serving Online and Other Remote Populations
Dan Beaudry, Going Global, Inc.
Madeleine Slutsky, DeVry University
Joey Lauter, International Academy of Design & Technology Online

Stephen Shipley, Corinthian Colleges, Inc.

Many private sector universities are growing online programs, recruiting internationally, or providing career services to alumni. How can career services departments meet the needs of a student body that could be located almost anywhere?
Level:Advanced

 

FACULTY DEVELOPMENT

Measuring Learning Outcomes and Faculty Performance with Interactive Performance-Based Assessments
Ken Silber, Wonderlic
Dr. Larry Banks, Daymar Colleges Group

Dr. Fawzi BenMessaoud, Campus Performance

This session shows how to use interactive performance-based learning outcomes assessments mapped to industry-defined competencies and skills to measure student and faculty performance, evaluate teaching effectiveness, prescribe individual learning paths, diagnose issues to improve teacher performance, and determine gaps and deficiency where timely adjustments can be made. The result is students who are better prepared to take on jobs, teachers who are better instructors, and curricula that are aligned to industry and employer needs.
Level: Intermediate

 

EDUCATION TECHNOLOGY

Strategic Considerations for Selecting (or Changing) a Learning Management System: Outcomes and Impact on Stakeholders
Vinnie Torralbes, GlobalHealth Education
Kristen Rumble, Campus Management
Rodrigo Menchaca, DialogEDU

The decision to license a learning management system is multidepartmental and is one of the most important decisions an institution can make today. The selection of a Learning Management System and the integration of a Student Information System is core to a high-quality teaching environment and the professional management of an institution of higher education.
All Levels

 

OPERATIONS

Women Leading in Proprietary Education
Vickie Schray, Bridgepoint Education
Dr. Connie Johnson, Colorado Technical University
Dr. Trenda Boyum-Breen, Rasmussen College
Diane Auer Jones, Career Education Corporation
Dr. Tina Parscal, University of the Rockies
Sally Stroup, APSCU

This session will focus on the successes and challenges that a female leader may face in leadership roles. This presentation will include techniques that the presenters have successfully used as tools to remove barriers and how women can challenge and mentor female colleagues to raise their professional goals and to enhance leadership opportunities.
Level: Intermediate

 

STUDENT SERVICES

Outstanding First-Year Experiences that Drive Retention and Student Success
Martha Lanaghen, Sparrow Group
Brooks Doherty, Rasmussen College

From application to the second term – there is no time in a student’s lifecycle when they are more at risk. Presenters will walk you through best practices collected from dozens of schools around the country. You’ll learn about remediation, orientation and early-tenure student retention – and you’ll take home practical tools that you can implement immediately to improve start rates and student success.
Level: Intermediate

 

RESEARCH

What Motivates Prospective Students? Examining the Decision-to-Enroll Process
Joel Borgmeier, Datamark
Joeri Weyenberg, Kaplan University

Steve Winchester, Datamark

The enrollment process combines logical, functional steps with emotional considerations. In this second part of our extensive research with private sector prospects, applicants and enrollees, we’ll dive into the thought processes and feelings they experience, and the reasons they do or do not enroll.
Level: Intermediate

 
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Updated: April 23, 2014